Tutorial: Capturing Your Prosumers This session breaks down how top brands like Samsung, Apple, and Slack engage professional and semi-professional buyers. Attendees will gain concrete strategies and psychological insights they can use to boost customer retention and revenue.
Format: 1-Hour Session Key Takeaways: - Understand the psychology behind purchasing decisions of prosumers, drawing on our access to insights from over 300 million global buyers - Explore proven strategies to increase engagement and revenue - Gain actionable frameworks for immediate implementation
How can Audio Augmented Reality (AAR) serve as a storytelling medium? Sound designer Matias Harju shares insights from The Reign Union, an experimental interactive AAR story currently exhibited at WHS Union Theatre in Helsinki, Finland.
This workshop addresses the challenges and breakthroughs of creating an immersive, headphone-based 6DoF AAR experience. In The Reign Union, two simultaneous participants experience the same bio-fictional story from different points of audition. Narrative design considerations and approaches are discussed and demonstrated through video clips featuring binaural sound recorded from the experience. References to other AAR experiences around the world are included to provide a broader context. A central theme is how reality anchors the narrative, while virtual sounds reveal new perspectives and interpretations.
The session also briefly examines the development of an in-house 6DoF AAR prototype platform, used for The Reign Union story as well as other narrative research conducted by the author and his team. This has been a journey through various pose tracking, virtual acoustic, and authoring solutions, resulting in a scalable system potentially suited for complex indoor spaces.
Matias, author of the forthcoming book Audio Augmented Reality: Concepts, Technologies, and Narratives (Routledge, June 2025), invites attendees to discuss and discover the possibilities of AAR as a tool for storytelling and artistic expression.
In this session, we propose a path for the evolution of immersive audio technology towards accelerating commercial deployment and enabling rich user-end personalization, in any linear or interactive entertainment or business application. We review an example of perceptually based immersive audio creation platform, IRCAM Spat, which enables plausible aesthetically motivated immersive music creation and performance, with optional dependency on physical modeling of an acoustic environment. We advocate to alleviate ecosystem fragmentation by showing: (a) how a universal device-agnostic immersive audio rendering model can support the creation and distribution of both physics-driven interactive audio experiences and artistically motivated immersive audio content; (b) how object-based immersive linear audio content formats can be extended, via the notion of Acoustic Objects, to support end-user interaction, reverberant object substitution, or 6-DoF navigation.
Spatial audio and music technology expert and innovator. Virtuel Works provides audio technology strategy, IP creation and licensing services to help accelerate the development of audio and music spatial computing technology and interoperability solutions.
STMS Lab - IRCAM, SU, CNRS, Ministère de la Culture
Thibaut Carpentier studied acoustics at the École centrale and signal processing at Télécom ParisTech, before joining the CNRS as a research engineer. Since 2009, he has been a member of the Acoustic and Cognitive Spaces team in the STMS Lab (Sciences and Technologies of Music... Read More →
